The Ultimate Fighting Championship made history today with the premiere of “UFC BJJ: Road to the Title,” an unprecedented 8-episode reality series that launched June 16th, 2025, streaming free on UFC’s official YouTube channel.
What Makes This Massive: This marks UFC’s boldest push into Brazilian Jiu-Jitsu content yet, featuring a unique daily release format with new episodes dropping every day through June 23rd. The series follows competitors vying for spots in UFC’s new Brazilian Jiu-Jitsu live event series, recently announced as the “world’s premier” grappling competition.
The Game-Changer Format: Unlike traditional weekly releases, UFC is betting big on daily episodes to maintain momentum and viewer engagement. Episode 1 premiered at 12pm ET/9am PT today, with the remaining seven episodes following the same daily schedule.
Industry Impact: This represents a seismic shift in how major combat sports organizations approach grappling content. With UFC’s massive promotional machine behind it, the series could bring unprecedented mainstream attention to competitive BJJ.
What’s Next: The series runs through next Sunday, with each episode building toward the ultimate goal – securing spots in UFC’s new Brazilian Jiu-Jitsu live events. This could be the beginning of a new era where BJJ gets the same production value and marketing push as MMA.
The first episode is live now on UFC’s YouTube channel, completely free to watch.
